Seville - How to communicate the values ​​of the Mediterranean Diet?

On February 4th and 5th, MD.net partners gathered in Seville to attend their regular meeting in order to discuss further implementation of the Interreg MED supported project. In Emilia Romagna the project is ruled by the Tourism, Commerce and Sport Department supported by the Innovation, Quality, Promotion and Internationalization Department.

The discussion concerned management and administrative issues and future activities to be carried out within the project.

During the meeting, the project’s partners illustrated their Regional Communication Plans and agreed on reinforcing collaboration in order to comply with MD.net Communication Strategy involving stakeholders and public opinion.

In this field, partners were able to share their ideas on how to promote Mediterranean values at regional level and create a Mediterranean Diet Community between public institutions, private entrepreneurs and individuals.

On the second day, partners were involved in the Study Visit through the streets of Seville. The itinerary included hidden sites of the city still preserving Mediterranean history and traditions and local businesses embracing Mediterranean culture. The gathering ended with the tasting of local food and products aligned with Mediterranean Diet and Lifestyle and gave partners the opportunity to really enjoy MD.net core values.

The Emilia-Romagna Region Communication Plan is focused on the monthly presence in important fairs in matter of food, tourism, leisure time. The first initiative has been held during BIT 2020 – International Tourism Fair in Milan, that since 1980 every year has been visiting from all over the world.