- Mediterranean Diet – Mediterranean Diet – Up-date

A delegation from the Emilia-Romagna Regional Government took part in the Steering Committee of Project’s partners held in Mostar.

The IV Steering Committee of the  Interreg project  "When brand meets people" took place the 11 and 12 June 2019 in Mostar, Bosnia.

The event  was attended by a delegation of the Tourism and Agricultural Regional Directorates and it also included a meeting with Talia project, the participation to the conference Made in MED in the Balkans in Sarajevo and a visit to local companies.

The Emilia-Romagna regional Government is one the the Partners and its main objective is the creation of new products and services based on the important heritage of our Region made of tourism, landscapes, crops, farming techniques, traditions, crafts, know-how, values, recipes and innovation.

Mediterranean Diet is not just healthy food, it’s also a matter of lifestyles.  Conviviality, culture, tradition and  local customs are distinctive features of all countries of the Mediterranean.

End of the first step of the project

The first step of the project, which was based on the analysis of type of products, traditional recipes landscapes, cultural environments and best practice was completed.

It also took into account the Mediterranean diet market challenges as far as economic, environment and socio-economical factors.

Great consideration was given to policies in the field of agriculture, tourism and trade as well as to the identification of potential key players that will take part to a new network chosen among the 4 main stakeholders: public administration, Small and Medium Enterprises (SME’s), universities and research centres and citizens at a local level and among Project partners.

The aim of the network is the creation of pilot projects.

Mediterranean diet criteria as set by Unesco together with new ones will be used for the definition of methodological procedures connected to the MD branding that will be acknowledged to economic operators who will undertake to apply the principles and values of the Mediterranean Diet.

Next steps are the website within the new portal ProgEU dedicated to European as well as International projects and the scheduling of stakeholders’ meetings.


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published on 2019/07/15 11:48:05 GMT+2 last modified 2022-09-09T15:18:39+02:00

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